Vasileios Vasileiadis Get a quote
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01 / STRATEGY

Digital Marketing Strategy

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Strategy work for businesses that have outgrown guesswork and want a structured plan to follow. Every project follows the same five-step process, researched and scoped to your stage. You leave with a clear direction for the next 90 days and a plan you can actually run.

  • A competitor map that shows where you can actually win
  • A read of where you are now, so the plan starts from reality, not assumptions
  • A channel mix and budget allocation that match your stage and resources
  • A 90-day plan with clear priorities and what to skip
  • A tracking setup so you'll know what's working before the next quarter starts
02 / ORGANIC

SEO Set Up

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The technical and on-page foundation that turns your website into something Google can rank, AI engines can cite, and real people can actually use. Built as a one-time project, scoped to the size of your site, with everything documented so you keep the value long after the work is done.

  • Technical audit covering Core Web Vitals, schema, indexation, and site speed
  • Keyword research and a content matrix mapped to buying intent
  • On-page optimization across every page that matters
  • Internal linking and site architecture that makes sense to Google and humans
  • Tracking setup for organic performance, ready to monitor from day one
04 / LOCAL SEARCH

Local SEO

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Local SEO for businesses whose customers live within driving distance. The work happens on your Google Business Profile. Monthly management scoped per location, with the goal of reaching the top local results and staying there.

  • Profile audit, category optimization, and the structural fixes most listings are missing
  • SEO-optimized posts and updates that keep the Profile active in Google's eyes
  • Ongoing review reply in your brand voice
  • Review acquisition playbook
  • Monthly report tied to the metrics that matter
05 / CONTENT

Blog & SEO Content

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Long-form content for businesses that want to be found in search when their customers are looking. Written for real readers, optimized for Google and AI search, and built to compound with the rest of the foundation work.

  • Topic research and editorial calendar based on what your audience actually searches
  • Blogs, pillar pages, and landing pages, written in your voice and scoped to your needs
  • On-page SEO and internal linking applied to every piece before it ships
  • Optional client review on every draft, then publishing handled by me
  • Quarterly review showing what's ranking, what's converting, and what to write next
06 / MEASUREMENT

Tracking & Analytics

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A one-time setup that turns your website and ad platforms into a measurement system you can actually trust. Google Tag Manager, GA4, and the Meta pixel wired together properly, with custom events for whatever matters to your business. Once it's in place, every other marketing decision rests on real data, not guesswork.

  • Full audit of what's currently tracked and what's broken or missing
  • Google Tag Manager and GA4 setup with the structure to grow into
  • Meta pixel and conversion tracking aligned with your ad accounts
  • Custom event tracking for landing page views, button clicks, and whatever else matters
  • Monthly performance reports available as an add-on
07 / AUDIT

Digital Marketing Audit

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A two-week look at everything you've been doing in marketing and an honest answer about whether it's working. Covers analytics, paid and organic channels, messaging, conversion paths, and the gaps between them. You leave with a clear diagnosis, a prioritized list of what to fix first, and the option to decide what happens next.

  • Review of analytics setup, conversion tracking, and what your data actually tells you
  • Performance review across paid and organic channels
  • Funnel and messaging review from the customer's perspective
  • Written diagnosis with prioritized findings, ranked by impact
  • Delivered as a clear written report, with email follow-up for any questions
08 / BUILD

Website Development

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Custom-built websites for service businesses that need their site to actually do marketing work, not just exist. Designed and built around your conversion goals, structured for SEO from day one, with copy written by someone who's spent years figuring out what makes people convert.

  • Custom design and development, no templates or page builders
  • Marketing-first copy and conversion-focused structure across every page
  • Basic SEO setup included — schema, site speed, mobile, and on-page foundations
  • Hosting setup and yearly hosting management, with optional ongoing maintenance
  • Typical build time one month, scoped to the number of pages
QUESTIONS

Common questions about working together.

Can I combine multiple services or do I have to pick one?

Most clients combine two or three. The most common combinations are Strategy plus one execution service, or SEO Setup plus SEO Content. I'll usually recommend a combination during the proposal stage if your situation calls for it. There's no package pressure — you only buy what you need, and you can add services later if things evolve.

How does a typical project start?

Every project starts with a short form that asks about your business, what you've tried, and what you're trying to achieve. From there, I send back a proposal scoped to your situation, usually within two working days. If the proposal works, we agree on timing and the project starts.

What if I'm not sure which service I need?

Start with the Audit. It's the lowest-commitment way to get clarity on what's actually broken and what's worth prioritizing. Most clients who start with an Audit end up working on one or two of the things it surfaces, but the diagnosis itself is the deliverable, with no obligation to continue. If you already know what you need, you can skip straight to a quote for that service.

What if I already have someone doing parts of this work?

That's common, and it usually works out fine. I can take ownership of one area while your existing person or team handles others. The most common setup is me on strategy or paid, with someone else on content or design. I'll coordinate as needed, but I won't push to expand scope unless there's a real reason.

How quickly can we start?

Usually within one to two weeks of agreeing on scope. I work with a small number of clients at a time, so there's sometimes a queue for one-time projects. Monthly retainers have more flexibility. The proposal will include realistic timing for your situation.

NOT SURE WHICH FITS?

Tell me what you're working on. I'll point you to the right one.

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