Most people in Iceland who are ready to buy something local start on Google Search or Google Maps. They glance at your hours, your photos, and your reviews, then decide in a few seconds whether to call you or scroll to the next result. If your profile is thin, out of date, or quiet, that decision rarely goes your way — no matter how good the work itself is.
Your Google Business Profile is what appears in the map pack, in Google Maps, and in the panel on the right of a search result. For a local business it is usually the most-seen thing you own online — more than the website, and far more than any single social post. It is also one of the few places where being thorough is genuinely rewarded.
These are not marketing claims. They come straight from Google's own documentation for business owners.
Sources: Google Business Profile Help — Tips to improve your local ranking on Google and Understand your Business Profile performance & insights. Quotes checked 6 September 2026.
The goal is simple: when someone nearby searches for what you sell, you show up, you look credible, and getting in touch is easy.
One person does this work — the same person you speak to on the first call. Pricing is scoped per business and per location, and you will know what it costs before anything starts.
Cafés and restaurants. Salons, barbers, and spas. Clinics, dentists, and physiotherapists. Shops, gyms, and studios. Plumbers, electricians, and other tradespeople. Guesthouses, tour operators, and rental businesses. If someone can search for what you do, find you on a map, and turn up or call — this applies to you.
What changes between industries is the detail: which categories fit, which photos matter, how often people leave reviews, and what a good month looks like. That part gets worked out for your business specifically, not copied from a template.
No, and neither can anyone else. Google does not sell or guarantee local rankings, and any agency that promises a position is guessing. What I can do is make sure your profile is complete, accurate, active, and better maintained than the businesses you compete with — and then report honestly on what changes.
That's a normal starting point. The first step is creating the profile and completing Google's verification, which usually means a postcard, phone call, or video check depending on the business type. Once it's verified, the optimisation work begins.
Yes. Negative reviews matter more than positive ones, because future customers read them closely. Replies are written in your voice, stay calm and factual, and come to you for approval whenever the situation is sensitive.
Not necessarily. The Business Profile work stands on its own, and it's usually the better first investment because it improves results you aren't paying per click for. Google Ads is available as an add-on when there's a clear reason for it — a new location, a quiet season, or a service you want to push.
Yes. Each location needs its own profile, its own categories, and its own review handling. Pricing is scoped per location, and the monthly report separates them so you can see which location is performing and which one needs attention.
Send the details below and you'll get a short written review of your current Business Profile: what's set up well, what's missing, and the three things worth fixing first. No charge, and no obligation to work together afterwards. Replies usually go out within two working days.