About Vasileios Vasileiadis — Marketing Consultant

BACKGROUND

Marketing as one piece of a bigger system.

My background is a degree in Business Administration — strategy, finance, operations, consumer behavior, and marketing taught side by side rather than as separate worlds. That framing stuck. It's why I'm just as comfortable talking about pricing logic or operational bottlenecks as I am about ad creative or SEO.

The geography came later. Working between Reykjavík and Thessaloniki added another layer to the same habit. Iceland is small, exposed, and surprisingly international. Greece is dense, fragmented, and brutal on bad strategy. The principles travel between the two. The execution adapts to whichever market is in front of me.

HOW I THINK

Trained in the fundamentals. Built for what comes next.

Most of the marketing world is divided into two camps. People who only think about strategy and never touch execution, and people who execute fluently but never question the brief. I try to live in the middle. Strategy that survives contact with reality. Execution that knows why it exists.

What interests me is helping small businesses think the way larger companies do — about systems, about leverage, about how each decision compounds — without inheriting the slowness that usually comes with that scale. Leverage without overhead. That's the work I want to be doing.

CREDENTIALS & EXPERIENCE

The short version.

2023 — Now Independent marketing consultant. Based in Reykjavík, working with clients across Iceland and Greece.
2022 — 2023 In-house marketing at a biotechnology company in Thessaloniki. First professional role, covering content, paid acquisition, and analytics.
Industries Hospitality, e-commerce, B2B services, tourism, healthcare.
Education B.Sc. in Business Administration — organization, strategy, marketing, consumer behavior, digital marketing, finance, statistics, information systems.
Certifications Certificate in Digital Marketing Fundamentals (Knowcrunch, 2023). Fundamentals of Search Marketing (Google, 2022).
Languages English. Greek.

OUTSIDE OF WORK

When I'm not working.

Three things keep me anchored outside of work: training, reading, and watching markets. The gym four times a week, running twice. Non-negotiable, since the way the rest of the week works depends on it. The reading is non-fiction that takes complicated things and makes them legible. Harari and Housel are the most recent good examples. And markets, for the same kind of pattern-watching that makes marketing interesting in the first place. Macro shifts, geopolitical risk, what equities are pricing in versus what's actually happening.

One marketer, two countries, the same fundamentals.

Marketing as one piece of a bigger system.

Trained in the fundamentals. Built for what comes next.

The short version.

When I'm not working.

Let's see if it's a fit.